Quaker National Sales Meeting

Quaker is an American food conglomerate based in Chicago.

The Task

We were tasked with creating a short promo video for their National Sales meeting, for the company to use on their social media platforms. This video would also be used to increase moral with current and incoming employees.

The Challenge

The challenge for this video was that we needed to condense 6 hours of coverage into a very short promo video, short enough to display on social media platforms. Simple Color Media needed to capture the energy, the products, events at this convention and the excitement for the yearly sales all under 20 seconds!

The Solution

Working closely with the client in these situations is key, considering a short video is only able to display so much. The client wanted to capture the energy and get people excited about Quaker Oats. The Simple Color Media editing team reviewed and selected the best clips to capture just the right amount of energy and the timeline of the day.